Everyone has a WHY. Your WHY is the purpose, cause or belief that inspires you.

Knowing your WHY gives you a filter to make choices, at work and at home, that will help you find greater fulfillment in all that you do.

Learn About the WHY (Watch the TED Talk)



Why do you do what you do?


It is one of life’s greatest joys to wake up in the morning…

every morning,

With a clear sense of why that day matters,

why every day matters.

This is what it means to find your WHY.

This is the start of an inspiring journey…

your inspiring journey.

Inspire on,



Whether you’re an entrepreneur, an employee, a leader of a team or division or you want to tackle the WHY of your entire organization, discovering the WHY injects passion into your work. And it's those who start with WHY that have the ability to inspire those around them.

Download a free chapter from Find Your Why:




My Team

My Organization


    Most of us live our lives by accident — we live as it happens.

    Fulfillment comes when we live our lives on purpose.


    The work world can be tough: Wake up, go to work, deal with the boss, make money, come home, manage your personal life, go to bed, wake up, repeat. That’s plenty to deal with every day. Why get fancy by trying to also understand why you do what you do?

    The answer to that question is simple. When we discover our WHY, we are better able to find the clarity and confidence to choose the careers, organizations, communities and relationships that are most likely to inspire us.

    Do you want to wake up inspired to go to work, feel safe when you are there and come home fulfilled at the end of each day?

    This is your journey to WHY.


    If every member of a team doesn’t grow together they will grow apart.


    A small group of inspired and engaged employees can have a positive impact on the entire organization. The tail can wag the dog.

    Together you create a positive and productive work environment where trust and cooperation are the norm, not the exception. Your team feels united and energized to make a positive and lasting impact. People feel valued, support one another and love going to work.

    When the team knows its WHY, good things happen. The phone starts ringing. People want to collaborate with you and want to be a part of your team. It feels better and the results show. Performance tends to improve, innovation tends to rise, employee turnover tends to decline. You now have a collective group, moving in the same direction, to bring a shared vision to life.

    This is your team’s journey to WHY.


    Why are some organizations more innovative, more influential and more profitable than others?

    Why do some command greater loyalty from customers and employees?


    We know WHAT we do, we know HOW we do it, now we need to know WHY we do what we do.

    If you seek change, want to carve out a new path that sets you apart from your competition and lays the foundation for the future, you are ready to discover your WHY.

    A WHY is a blueprint; set of values and beliefs through which to make decisions that last. It is only for those organizations committed to positive change and long-term success.

    When an organization starts with WHY, they stand for something bigger than any product, result or metric. Their brand has real meaning and true value in the world. They are better able to attract and unite employees, customers and partners. And their people love coming to work.

    This is your organization’s journey to WHY.