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Getting Started

Nice to meet you! We’re so glad you’re interested in joining the movement to inspire. 

You can read about our WHY here and more about why Simon decided to start the company here. TLDR: We’re all about inspiring people to do what inspires them, so that together, each of us can change our world for the better.

Simon’s videos, books, and podcast are all great resources. We also recommend following him on socials to keep up to date!

We’re big fans of starting with WHY here, so we think our Start with WHY live online class is a great place to start so you can find your WHY.



Classes and Courses

Great question! Our classes are live and interactive, and range from 25 minutes to two hours. They’re taught by our amazing Optimist Instructors. Our courses are on-demand, so you can learn at your own pace, and are taught by Simon himself.

Absolutely. We even provide team discounts! Purchase 10-49 classes or courses and receive 10% off, or 50+ classes or courses and receive 15% off.

Absolutely! You can customize the amount and design on our Gift Cards page. Happy Gifting!



Live Online Classes

All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.

When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!

We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.

While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!

Yes! When you register, you buy a ticket for each person—so one ticket means one person is attending.

We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.

All sales are final for our live online classes, but we’re happy to help you get rescheduled if you aren’t able to make it!

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

Yes! Buy any three of our 25-minute classes in one purchase and you’ll get the third class for half-price. This means that if you purchase a bundle of three 25-minute classes, it will cost $100 instead of the full $120. The $20 discount will be applied to your cart automatically during checkout. If you buy three 25-minute classes in separate transactions, you’ll pay the full price for all classes. 

Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members.  

If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you. 



Online Courses

These courses are for anyone with a desire to learn their WHY, and a hope to start living your life with purpose, on purpose.

Think of this course as a virtual visit with Simon. As he guides you through the process, you’ll encounter a series of videos, as well as exercises to work through on your own, and some to do with a partner of your choosing. The only things you’ll need are a pen, some paper, and a friend or colleague who’s willing to help you out.

You will finish with a draft of your own WHY statement, as well as an understanding of your Golden Circle. Get ready to have fun, get inspired, and begin living your life with more passion and fulfillment. You can move through the course as fast (or slow) as you like. This course is not for resale.

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

It’s as easy as 1, 2, 3:
1. Sign in to your account
2. Click on My Learning Dashboard
3. Scroll down to My On-Demand Courses and select your course

These courses are designed to help you grow. If after registering and going through a couple of lessons you realize it’s not the right fit, no worries! We will provide you with a full refund within the first five days of trying the course. Just contact us here!



The Optimism Library

It’s as easy as 1, 2, 3:
1. Sign in to your account
2. Click on My Learning Dashboard
3. Scroll down to the “My Optimism Library” section and select a video!

You’ll have access as long as you’re subscribed. Your account auto-renews either monthly or annually, depending on the plan you chose.

No. They were live at one point, but when you watch classes through our subscription service, you are watching the recordings of previous live online classes.

If you are interested in live online classes where you can interact with your instructors and classmates, visit simonsinek.com/classes.

Recordings can be viewed at any time day or night, and you can pause and rewatch whenever you like. Our live online classes generally only happen once per month. The subscription service also provides exclusive classes that you can’t find live.  

If you learn better by being an active participant, we recommend our live online classes at simonsinek.com/classes.

Right now we have over 45 classes, but we’re continually adding new ones.

The Optimism Library does NOT include out online courses, such as The Art of Presenting and Find Your WHY. It also does not include Start with WHY or Refine Your WHY—we’ve found those two classes require the interactivity that can only be offered in a live experience. These classes are available at simonsinek.com/classes .

If you need to pause or cancel your membership please reach out to us here

The Optimism Library is designed to help you grow. If you watch a class or two and realize it’s not the right fit, no worries! We will provide you with a full refund within the first 48 hours after subscribing. Just contact us here!

While we wish we could clone Simon, science just isn’t quite there yet. He’s trained our master trainers himself to teach the majority of our classes. However, our Find Your WHY and Art of Presenting on-demand courses are taught by Simon!

Yes! We recommend only doing so over Wi-Fi.  If you choose to do so through your wireless carrier, please be cognizant of your data plan.

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

You can buy up to 50 subscriptions through our website, or you can request a bulk order.

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Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.