Curiosity is essential
for progress.
for progress.
We fully agree, so we like to reward curiosity.
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Start with WHY
Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
Other Ways to Start with WHY
Join Simon’s Master Trainers and other students to draft your WHY statement.
Get in touch with our Experiences Team to kickstart your team’s WHY journey.
Bring your team together for a private session of our popular online class.
Buy the Book
Downloadable Guides
FAQs
Start with WHY was born out of pain. Simon lost his passion for his work…which was disconcerting, to say the least. He didn’t want to go to work any more. He no longer found joy in the thing he had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed his life and his career in ways Simon could not imagine. He knew he had to share it with as many people as he could, and talk about it with whomever would listen.
Simon wrote Start with WHY in 2009. He is the author of five books, including Leaders Eat Last (2013) and, most recently, The Infinite Game (2019).
Start with WHY is divided into 3 parts and 14 chapters. On average, Start with WHY takes 3–5 hours to read depending on your reading habits. We also offer at-a-glance materials to help you grasp the concepts of The Golden Circle in the Downloadable Guides section up above.
There are three components of The Golden Circle: WHAT, HOW, and, most importantly, WHY.
Our WHYs are an articulation of who we are.
For most, a good WHY statement is simple, easy to understand, and reflective of the person to whom it belongs. The WHY statement should not include WHATS (the tangible things we do/job titles/etc). It should embody who you are in every facet of your life, not just work.
We recommend that you read Start with WHY before you read Find Your WHY. Find Your WHY is the companion workbook to Start With WHY and came out numerous years after Start with WHY was published.
Start with WHY was written for anyone looking for a deeper sense of purpose in their work. Whether you are marketing, retail, anything between, or anything beyond, we all have a WHY that gives our lives meaning and fulfillment.
We believe everyone should find their WHY, so we have created a few ways to help.
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- Start with WHY Live Online Class: You can join us in our Live Online Classroom as one of Simon’s Master Trainers guides you through a tried and tested process that will help you find a first draft of your WHY statement
- Find Your WHY On-Demand Course: Want to find your WHY at your own pace? With Videos of Simon as your guide, this on-Demand course will take you through the steps of drafting a WHY statement. All you need is a partner and an open mind!
- One-on-one WHY Coaching: Serious about finding your WHY? You can even book a private session with one of Simon’s Master Trainers to dive deep and explore what your WHY means to you.
- Start with WHY keynotes, workshops, or private classes: Want to inspire the whole company? Get in touch with our Experiences Team to kickstart your team’s WHY journey.
You May Also Like
The Infinite Game
Find Your WHY
Leaders Eat Last
Together is Better
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