Who We Are

This photo was taken at our team’s Relationship Retreat. Because we are a remote team, we dedicate time and resources to come together once a year to focus on one thing: building relationship.

My WHY is to inspire people to do what inspires them so that, together, we can change our world for the better.

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What good is it having a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.

- Simon Sinek
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Our Igniters

Over the years we’ve met some amazing people who embraced Simon’s ideas and philosophies. We call them Igniters because they were using those ideas to ignite positive change in their and other organizations. We were so impressed with their work, we invited them to join our team. Today, they work with us, arm-in-arm, to inspire people and advance our vision.


Our Optimists

We meet some amazing individuals who have truly inspiring and valuable ideas and philosophies about how to advance the world we imagine. So we decided to build a platform to help them spread their messages further and wider. Because we are all marching toward the same vision, together we can have greater impact than any of us could have alone.

Our Team

Our team is made up of unique individuals located around the globe. Though we are a remote team, we are united by a single purpose, a shared WHY, to make Simon's vision a reality.
Christina Alessi Christina Alessi

Christina Alessi

To love extravagantly so we stay true to who we are.

Darren Williams Darren Williams

Darren Williams

To ignite freedom in others so that they experience their every desire.

Ian Scott Ian Scott

Ian Scott

To reveal possibilities so that we dare to achieve more.

Jeff Beruan Jeff Beruan

Jeff Beruan

To see the world through another's lens so that together, we can discover a path to clarity.

Jessica Cushman Jessica Cushman

Jessica Cushman

To persevere through life's choices so that we want to live ours to the fullest.

Justin Jessup Justin Jessup

Justin Jessup

To go above and beyond so that people feel cared for as a whole person.

Kim Harrison Kim Harrison

Kim Harrison

To hold the space for others to move to the edge of their greatness so that they can revel in who they are.

Laila Soussi Laila Soussi

Laila Soussi

To bring to light who people are in the inside so that they feel confident in their own skin.

Lori Jackson Lori Jackson

Lori Jackson

To take what is and make it even better so that others have the freedom to do the things that inspire them.

Matt Dunsmoor Matt Dunsmoor

Matt Dunsmoor

To catalyze growth in people so that we have the tools to build a better world.

Melissa Williams Melissa Williams

Melissa Williams

To help others ground and connect so that we can all do our life's work.

Molly Strong Molly Strong

Molly Strong

To be fully WITH you so that we can be solid together.

Monique Helstrom Monique Helstrom

Monique Helstrom

To execute on the unique things that help others feel loved, safe, and supported.

Sara Toborowsky Sara Toborowsky

Sara Toborowsky

To elevate what's possible, so that together we can create opportunities that have the greatest impact.

Sharin Apostolou MacPherson Sharin Apostolou MacPherson

Sharin Apostolou MacPherson

To connect deeply with people so that we can better celebrate our existence together.

Stephen Shedletzky Stephen Shedletzky

Stephen Shedletzky

To engage people in meaningful ways so that we connect with depth and live in a more fulfilled world.

Tim McHugh Tim McHugh

Tim McHugh

To explore the possibilities so that we can create unconventional solutions.

Nadia Soussi Nadia Soussi

Nadia Soussi

To create a safe space so that others can find their authentic voice.