The Golden Circle

Every person knows What they do.
Your job title, function, the products you sell or services you offer.

Some people know How they do it.
The actions you take that set you apart from others.

Few people know Why they do it.
The purpose, cause or belief that inspires you.


What is a Why Statement?


Your Why Statement is a sentence that clearly expresses your unique contribution and impact.

The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact.

Together, these two components provide a filter through which you can make decisions, every day, to act with purpose.


so that

Why Discovery Course

Read Start With Why or watch Simon's TED Talk.

In this interactive video course, Simon will guide you through exercises to discover, articulate, refine and bring your Why to life.


    In Part 1, you'll identify your most meaningful personal and professional experiences. Your family, friends, and experiences helped form who you are today and serve as the foundation for discovering your Why. Once you capture your stories, we’ll share some tips for how to find a great partner for Part 2.


    In Part 2, you’ll share your stories with your partner. Their perspective will help you identify the patterns that inform your Why. By the end of Part 2, you’ll have the first draft of your Why Statement.


    In Part 3, you'll refine your Why Statement so that it's clear and actionable. Simon will offer tips on how to bring your Why to life and ensure that it's front and center in everything you do. You'll also have access to our 30-day Habit Changer program which is designed to help you build the habit of starting with Why.


For you

$ 129

    Simon has designed this course to help you:

  • Identify what truly inspires you.
  • Create your personal Why Statement.
  • Learn how to think and act with purpose.
  • Develop language that inspires others.
  • Establish habits that put you at your best.

Team bundles

$ 115 per person

  • 10% discount for 2 or more licenses.
  • 18% discount for 10 or more licenses.
  • 25% discount for 25 or more licenses.
  • Contact us to purchase more than 40.

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To salute those who serve others, active US military and US veterans can access this course for a $25 admin fee. Learn more





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