My WHY is to inspire people to do what inspires them so that, together, we can change our world for the better.


Simon is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate.

Simon may be best known for popularizing the concept of Why in his first Ted Talk in 2009. It rose to become the third most watched on, with over 37 million views and subtitled in 46 languages.


How Great Leaders Inspire Action

Why Good Leaders Make You Feel Safe


Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why.


The Infinite Game
Coming Soon

Find Your Why


Start With Why

Together Is Better


Leaders Eat Last


Simon meets with leaders and organizations in nearly every industry. He's had the honor of sharing his ideas at the United Nations, the United States Congress and with senior leaders of the United States Air Force, Marine Corps, Navy, Army and Coast Guard.


As a trained ethnographer, he is fascinated by the people and organizations that make the greatest, lasting impact on the world. Simon has devoted his life to sharing his thinking and leading a movement to inspire people to do the things that inspire them.

With a vision to change the way businesses think, act and operate, Simon is working with Ernst & Young to help transform company culture and create a better working world. He is an adjunct staff member of the renowned RAND Corporation.


The Millennial Question

The Origin of the Why

Putting Others First

Most Leaders Don't Know the Game They're In

Simon Sinek
Simon Golden Circle
Simon TED

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