Peter is passionate about enabling people to be extraordinary. Inspired by “The Golden Circle”, Peter helps individuals and organizations harness the power of Why. The result is extraordinary cultures and sustainable high performance. He illustrates his insights by drawing on examples from his previous flying, military, and industry career to explain principles that can be applied in any business.

A leadership consultant and executive coach, Peter’s commercial experience extends across Europe, Middle East and Africa, North America, Latin America, India, and the Far East. He has engaged at senior levels with several of the world’s largest companies, developing an understanding of many industries including oil and gas, construction, mining, pharmaceuticals, healthcare, banking, and aviation.

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A former senior Royal Air Force officer and professional pilot, Peter has been a Force Commander during combat flying operations and has seen service across the world. A seasoned crisis manager, his multifaceted career has encompassed being an international negotiator for the UK Government; leading an aviation training and standards organization; teaching postgraduates at the UK’s Defence College; flying the late Prime Minister Margaret Thatcher around the world; and leading multi-billion dollar international procurement projects.

Standing shoulder to shoulder with the Start With Why team since 2011, Peter works with organizations around the world to help them articulate their purpose, educate their leaders and to create cultures where each individual thrives. He is a regular contributor to the Start With Why blog and podcast series.
Quality speakers are so good, and Peter is one of the best. Thoroughly inspiring and useful. Slick presentation that engaged you from the moment he stepped on stage.
— Human Resources Institute of New Zealand
Peter’s presentation was sensational – an inspiration to our delegates. The feedback I received from various delegates was all positive and I know that Peter had the opportunity to speak to a few of our member delegates, supplier partners and staff afterwards. The people that I spoke to said they found Peter to be engaging on stage, and that they could relate to his presentation on both a business and personal level.
— Liquor Marketing Group
When we collaborated on our Leadership Summit content, I asked Peter to do two things: give our people genuine tools that they could use in their regular work environment and drive behavioral changes that would help them act like leaders instead of managers. He succeeded beautifully! I see evidence EVERY DAY that your material has lifted their performance as leaders and created its own momentum. Peter, I want you to realise what an amazing impact your work has had for us!
— Laura Lee Gentry, VP Ultimate Software

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