Everything David does is designed to propel people toward a better version of themselves, so they can more meaningfully touch the lives of others. Specializing in organizational culture and leadership, David shifts perceptions about the reasons why organizations really exist, what leadership is and how human biology plays into it all.

David believes that every one of us deserves to wake up inspired to go to work, feel safe while we’re there, and come home at the end of the day fulfilled by the work we do. He works with leaders to help them create an environment where people show up to work because they want to, not because they have to. David began his career in corporate training. In 2009, he became frustrated and discouraged by his personal experience with poor leadership in the workplace. That same year, David met Simon Sinek and the opportunity to join Simon’s team presented itself. He started by developing content to help Simon share his powerful ideas and in 2012 he began speaking and facilitating workshops to help shift people's perceptions about leadership and culture.

Show full biography
David has presented these simple, inspiring ideas on 5 continents to over 150 organizations in a wide variety of industries such as athletics, retail, finance, government and hospitality. He earned a BA in Communication and an MBA, with a focus on Organizational Development. He is based in Salt Lake City with his wife and two children.
David, thank you for making our event a tremendous success. You mesmerized our audience with your thought-provoking, in-depth presentation of WHY. Your message resonated with attendees as one of the profound presentations that made a lasting impression. Your delivery just tied in so well with the overall goal of the summit. We would love to have you come back as one of our speakers.
— President, Caring Solutions LLC
We so loved David’s presentation! The initial reviews I have received were all positive. He did an excellent job instilling energy and getting everyone excited about our Why.
— Linda Cencula, President & CEO, Alabama Telco Credit Union
Walking our senior management through the 'Start With Why' discipline was invaluable. The true benefits of your session won’t truly be felt in total for some time, but the important gestation period has begun. You successfully engaged our group in a re-evaluation of why our company exists. This is particularly relevant now, as we have undergone significant change recently due to new leadership, acquisitions and partnerships that have transformed us into a global force. The power of how a personal Why fits, or does not fit, with a departmental or corporate Why will undoubtedly lead our associates on a path toward greater satisfaction in their careers.
— AmerisourceBergen Corporation

Dopamine Hits

Starting with Why, Authenticity & Implementation

The Golden Circle






Contact us

Please help us serve you better by sharing the following information.