Find Your Why

With Start With Why, Simon started a movement to inspire people to do the things that inspire them. Millions of people now understand the concept of the Golden Circle. This book is designed to help those inspired by the message find their Why and bring it to life in both their careers and organizations. Now, along with two colleagues, David Mead and Peter Docker, Simon has created a guide to the most important step any business can take: finding their Why.

This easy-to-follow guide starts with discovering your personal Why, and then expands to articulating your organization's Why. With detailed instructions for every step of the process, the book also answers common concerns, such as: What if my Why sounds like my competitor's? Can I have more than one Why? And, if my work doesn't align with my Why, what do I do?

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Together is Better

Together is Better is for those interested in exploring Simon's ideas in an entirely new way. This delightfully illustrated fable is about a boy who takes a stand for what he believes in. The playground serves as a backdrop for the book’s broader message: We are more likely to overcome our struggles and find what we are looking for when we are willing to take others on our journey.

Together is Better is a great gift to give to your friends, family, and colleagues who are curious about working with greater purpose.

This book includes a special page featuring the Scent of Optimism.

Leaders Eat Last

Leaders Eat Last is for those who want to feel they and their work matter and for those who want to inspire others to feel the same. This new edition includes an expanded chapter and appendix on leading millennials, based on Simon's viral video "Millennials in the workplace" (150+ million views).

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.

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Start With Why

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start With Why -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

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